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Articles

Choosing a Blog Platform

Choosing a blog platform for yourself is much like choosing a new car. There are many from which to choose, most with similar features and options, and virtually all will take you from point A to B. So, on the one hand, it seems that nearly any blog platform decision would not be a BAD decision. That does not make it a good one, however, for you. Let’s focus on three things here. (Read this article)

Writing Effective Blogs

Once you have selected your writing platform, you’re ready to turn to writing. Potent writing is both craft and science. We know there is a technically correct way to right – correct spelling, proper grammar, good sentence structure, and such – but we also suspect there is more to it than that. I recall a professor of mine from many years ago who had this knack for turning the mun (Read this article)

Finding Readers for Your Blog

Most of us who write do so because we think we have something to say. If we write a blog, we do so with the idea that we want someone to read what we think, even react to what we think. Early on, then, we’re looking for ways to let people know we exist and that we have posted something for them to see. Usually, we let our friends, family and acquaintances know we’ve put stuff out there (Read this article)

Developing a Brand for Your Blog

Investment. In the section on how to find a readership, I stated that developing relationships in your content area, specifically when it comes to building backlinks, was about investing time and energy into others with the confidence that it will come back to you. If developing a loyal readership requires this, then the idea of a brand requires even more patience and persistence – and (Read this article)